This is Hisense's latest partnership within the channel, providing Rectron with distribution rights to the complete Hisense TV range within the ICT channel – including the new 84-inch UHD TV.
"With this being our newest partnership in the channel, we could not think of a better distribution partner than Rectron to help develop our channel model," says Ebrahim Khan, deputy GM at Hisense.
"We look forward to leveraging off Rectron's trusted channel capabilities and driving positive uptake of our TV range in the channel," Khan adds.
In December 2013, Hisense solidified its position with 19% market share, with the brand clinching second place in the market for televisions.
This partnership will assist in growing Hisense's brand presence within the South African retail channel, while at the same time supporting Rectron's focus on providing its customers with the best products available to the market today, the companies say.
"At Rectron, we promise to supply our customers with the best products available, with a focus on technological innovation and affordability. Through our partnership with Hisense, we guarantee the channel a perfect blend of both," says John Paul Higgins – Hisense's product manager at Rectron.
